Selected Work
Conversational AI Design
Designed a semi-agentic AI sales avatar that automates lead prospecting and email personalization, reducing the manual workload for SMB founders.
Collaborated with 5 designers to navigate the emerging AI interaction space, prototype conversational flows, and stress-test the product with 12 startup founders to refine tone, empathy, and usability. Presented the MVP at SF Tech Week 2025 at Big Design Energy.
My Role
Product Designer
My Contributions
User Research
Market Analysis
PESTLE, POG
Usability Testing
AI Design
Conversational UX
Tools
Figma, Google Veo, Gemini, Slack
Duration
12 Weeks
Open Access Repository Design
I led the end-to-end design of MINDS@UW, a digital platform connecting research and data contributions across all University of Wisconsin campuses.
Conducted 9 user interviews and competitive studies, translating insights into actionable design improvements. Collaborated with engineers to ensure technical feasibility, redesigned navigation for clarity, and streamlined workflows, reducing support tickets by 50%.
My Role
UX/UI Designer
My Contributions
User Research
Interface Design
Accessibility
Data Visualization
UX Copywriting
Tools
Figma, FigJam, Slack, BrowserStack Accessibility Toolkit
Duration
5 months
Social Recommendation Design
Led the end-to-end design of a gamified pairwise ranking experience that reimagined how users discover and engage with fashion. The product blended playful interaction with ML-powered recommendations to help users express personal style while improving Shopbop's discovery experience.
Collaborated with four executive stakeholders to identify gaps in audience reach and brand awareness, then directed a cross-functional Agile team from concept to prototype.
My Role
Product Designer / Product Owner
My Contributions
User Research
Market Analysis
Usability Testing
Front End Development
Product Ownership
Tools
Figma, AWS Cloudfront, AWS Pesonalize, ML
Duration
3 Months
App Design For Environmental Good
I led the end-to-end design of a mobile app that makes sustainable living engaging, social, and rewarding. The experience help users turn awareness into measurable action.
Through extensive desk and secondary research, I identified the gap between environmental concern and consistent behavior. I designed three task flows around contribution, achievement, and awareness, validated through multiple prototype tests.
My Role
UX Designer
My Contributions
UX Research & Design
Interaction Design
Prototyping
Usability Testing
Tools
Figma, Lottie Animations
Duration
3 Months
Products Platform for Climate Analysis
Designed a unified web platform for the Space Science and Engineering Center (UW-Madison) to explore near real-time satellite data across snow, ice, and polar winds.
Focused on variable-based navigation, high-resolution imagery, comparisons across regions and time.
My Role
UI/UX Design Intern
My Contributions
User Research
Interface Design
Prototyping
Tools
Figma, Slack
Duration
3 Months
Research Projects
User Research Plan
Led a generative research study to uncover pain points and opportunities in Trader Joe's offline-first shopping experience.
Conducted 9 user interviews, 6 contextual inquiries, and a 25+ respondent survey, then synthesized findings into actionable recommendations like a Find In‑Store locator, interactive aisle guides, and recipe-to-list flows that enhance in-store discovery without adding e‑commerce.
My Role
UX Researcher
My Contributions
User Interviews
Affinity Mapping
Journey Mapping
Research Plan
Tools
Figma, FigJam, Qualtrics
Duration
3 Months
Website Usability Study
Ran a moderated usability study of Rover.com across core flows—navigation, sitter selection, and booking—to evaluate efficiency and clarity.
Used SEQ, time-on-task, and error rates to prioritize issues like filter relevance, cost transparency, and service comprehension, and delivered design recommendations to improve search results, upfront pricing, and service descriptions.
My Role
UX Researcher
My Contributions
Test Plan & Script
Moderated Sessions
Findings & Recommendations
Tools
Figma
Duration
4 Months
