Introduction

This section provides some work done in understanding user groups through developing personas, establishing research goals, etc for the given use case.

Use case

The use case defines an application for tracking the status of a tailor's order. The aim is to understand the users who will be using the app and understand their pain points.

Target Audience

These are the target audience for the application:

Questions

Below is the set of questions that will help us understand our users and their goals and pain points.

• Have you ever used an app to track the order from your tailor?
• Do you think the app would be a good idea and why?
• What kind of issues do you run into when you cannot get an update about your order?
• As a tailor in what ways do you think your customers would be happy about this app?

Neelam

• Age: 53
• Education: Bachelor's degree in Education
• Hometown: Champagne, Illinois
• Family: Married with 3 children
• Occupation: Teacher

Neelam is an established education professional with 10 years of teaching experience. She is passionate about her job but sometimes has trouble managing the stress of teaching while also managing all the household chores. Neelam's house is quite far away from the market area. Due to her hectic schedule, she often gets frustrated with going to the market to get groceries, tailor's clothes and other stuff.

Neelam appreciates products that help her stay more organised and manage her time in the classroom and at home.

Questions

1. Have you ever used an app to track the order from your tailor?
Response: No, I have not.
2. Do you think the app would be a good idea and why?
Response: Yes, I personally feel that it would be a great idea because it would solve many problems for me and save time also. As I am good with mobile phones and technology, I think it would be similar to other apps that I use everyday.
3. What kind of issues do you run into when you cannot get an update about your order?
Response: There are many issues that I face:

Since the tailor's shop is far away, I need to plan ahead if I have to pick up any order. In case I do not have cash I have to come again and pay later.

For any updates, I have to call the tailor, but many times there is no response. In case of urgent requirements, I do not have many options.

4. How comfortable are you with technology?
Response: I am quite good with technology. As I mentioned before I use various social media platforms and e-commerce websites on an everyday basis. So, I guess it wouldn't be much of a work.

Leah

• Age: 42
• Education: Doctor of Medicine (MD)
• Hometown: Newport, Rhode Island
• Family: Single, lives alone
• Occupation: Doctor

Leah is a doctor with a busy and demanding schedule. She works unpredictable shifts in a mid-size hospital, and swims for a local semi-professional team. Leah has a visual impairment for which she uses screen reader technologies. This technology makes using apps and websites much more convenient for Leah, but not all apps and websites are optimized for screen reader usage. Leah cares a lot about being available to her patients and is often taking appointments at the last minute.

She would like to be able to spend as much of her non-work time as possible on her hobbies and personal life. Leah would like for there to be an easier and efficient way to order food, groceries, and personal care items to pick up on-the-go.

Questions

1. Have you ever used an app to track the order from your tailor?
Response: No, I have never used one, but I have used food delivery apps a couple of times.
2. Do you think the app would be a good idea and why?
Response: Yes, definitely. I have a very busy and demanding schedule and I have to extremely manage my time to do things like pick up items and order stuff. And I get many of my clothes tailored so having such an app would be extremely helpful as it would help me buy some time for myself.
3. What kind of issues do you run into when you cannot get an update about your order?
Response: First of all I get issues with various apps that do not have assistive technology for visually impaired people. That is the biggest hindrance that I frequently come across. Apart from this, I really would not get affected much if I do not get the update. Surely there is delay and so a tracking app for tailor order would be an add on.

4. How comfortable are you with technology?
Response: I am not an expert. I am quite slow but I do manage to get things done with help.

Joseph

• Age: 20
• Education: Enrolled in online college classes
• Hometown: Nairobi, Kenya
• Family: Lives with their mother, father and one younger sibling
• Occupation: Full time student

Joseph is a recent immigrant to the United States who is enrolled in online college classes and is also taking classes at a night school for learning English. He can read English well, but sometimes encounters difficulties at restaurants or while out running errands, where shopkeepers tend to speak very quickly and limited translation options are available. Joseph is passionate about sports and the outdoors, and wants to explore what his neighbourhood has to offer. Joseph's priority is balancing his studies with fun, while also having time to look after his younger sibling when his parents are at work.

Questions

1. Have you ever used an app to track the order from your tailor?
Response: I do not remember using one.
2. Do you think the app would be a good idea and why?
Response: For sure, it will help a lot. I live with my parents and they always look out for tailors. And if such an app is made it will make things easy for me because I have to run errands.
3. What kind of issues do you run into when you cannot get an update about your order?
Response: It is difficult many times. Many times there are no contact details so I have to physically get to the shop. It takes time and also I face language issues. So many times things are not clear.
4. How comfortable are you with technology?
Response: I am very good. I find technology extremely helpful even for daily chores.

Carlos

• Age: 50
• Education: High school and some college
• Hometown: New York City, New York
• Family: Married with two college-aged children
• Occupation: Small business owner

Carlos is a small tailor operating in the middle of a busy metropolitan area. Although competition is tough, sales have been steadily increasing over the last few years. As the business grows, Carlos will need a way to better manage inventory, business administration and marketing efforts. Additionally, customers have been asking for a way to more easily place orders.

Questions

1. Have you ever used an app to track the order from your tailor?
Response: No, I have never used one.
2. Do you think the app would be a good idea and why?
Response: Yes, it will be very useful for my customers as well as for me. If I get this app for my shop I think my sales will increase and more people will come for my service.
3. What kind of issues do you run into when you cannot get an update about your order?
Response: They get frustrated and start calling me. Many times I miss their call and that makes it worse.

4. How comfortable are you with technology?
Response: I am an average user. I am not sure if I can handle such an app but for my own business I can definitely learn.