Literati Women
A self-exploration project to discover the process of design and user interfaces through a branding and mood board sample.
Company
A digital platform for providing an opportunity to women who have a passion for writing to showcase their talent and explore the world of literature through their work.
Idea Mapping
The given flow chart shows the workflow of the hospital and manufactures and the way they interact with the system.
Naming
The following names were taken into consideration:
- Women in Literature
- Literati Women
- She The Writer
Key Qualities
The platform aims to demonstrate the following qualities:
- Diverse
- Feminine
- Writing
Mood Boards
The mood boards are more diverse and classic and create a bold and powerful feel for the proposed brand. They have the touch of both modern and young and display the story of women in writing and invite the writers and readers to uncover their authentic selves.
Genre Categories
Below are a few of the genres that the platform provides for its work and aims to deliver much more:
Logo Development
The following logos were taken into consideration:
Final Logo
Colour palette
Secondary Typeface
Wireframes
Below are the UI/UX designs for the platform's web application :
